Sexualisation  in the Media

"The consequences of the sexualisation of girls in media today are very real," said Dr Eileen Zurbriggen, chair of the group and associate professor of psychology at the University of California, Santa Cruz.

"We have ample evidence to conclude that sexualisation has negative effects in a variety of domains, including cognitive functioning, physical and mental health, and healthy sexual development."

"As a society, we need to replace all of these sexualised images with ones showing girls in positive settings - ones that show the uniqueness and competence of girls.

"The goal should be to deliver messages to all adolescents - boys and girls - that lead to healthy sexual development." 


"If you look at teenage magazines, it's all about sex" said Professor Andrew Hill, professor of medical psychology at the University of Leeds

"We are a visually absorbed society - our views of people are dominated by how they look."

He added that the use of women as sex objects in the media and advertising was a difficult issue to deal with.

"Only 18% of children's television viewing is in their designated viewing time and legislation can't be the answer for everything.

"One of the key things here is social responsibility - advertisers and other media need to be aware that the products they produce and images associated with them have an impact and it's not always a good impact," he said. (BBC News Feb 07)


Bratz dolls were condemned by the NSPCC as the committee opened an inquiry into increasing levels of sexual imagery in goods aimed at children.

Tom Narducci, a senior consultant for the NSPCC, criticised the way dolls were dressed in short skirts and fishnet stockings and said they were sexualising girls as young as five.

But MGA Entertainments, which makes the Bratz dolls, hit back, saying that the problem had far more to do with what youngsters saw on television screens at home.

Mr Narducci warned that girls were effectively being trained to become sexual objects.

He said: "The use of sexual imagery is now more pervasive than before and it does give a very disturbing perspective on girls and young women.

"For girls, it's all about being more attractive to a man. For boys, it's all about looking at girls as sexual objects because that is what they are being trained to become." (
The Scotsman Dec 08).



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