There are some smells wherein even the slightest whiff can invoke memories and bring back emotions, both good and bad. One such aroma, the scent of which is packed full of treasured memories and never fails to fill me with pride and joy, is that which hovers around babies. For want of a better expression, let’s call it ‘baby smell’.
In my mind, there are very few smells that can match up to the smell of a young baby, especially after they have been bathed.
If fashion house Dolce & Gabbana has their way, the well-known and adorable ‘baby smell’ will be obliterated and replaced with perfume (£28 for a 50ml bottle).
The perfume’s designer Stefano Gabbana stated: “That familiar smell associated with babies will only be accentuated by this fragrance.” It will also he promises, “pamper every little boy and girl”.
D&G’s new baby perfume, inspired by the “softness of baby skin” and the “freshness of baby breath” will have a citrus, honey and melon scent.
Other baby perfume manufactures include: Bulgari’s Petits et Mamans, Burberry’s Baby Touch and Johnson’s baby cologne.
An off the shelf perfume that causes babies to emanate an artificial, manufactured (not pure, innocent or natural) aroma, will not ‘accentuate’ what is already lovely in its unspoiled state.
Skilled marketers have convinced us that any discernable residue of our body’s natural scent will result in us becoming social pariahs … outcasts; with only the smell of our own awful body odour for company.
This being the case, it is not surprising that the beauty industry has already got everyone, whose age is written using double digits, convinced that natural body scents are obnoxious. Consequently, we must all wash and cover ourselves with all manner of fragranced products; soap, bath oils, deodorant, body lotions & sprays, perfume, aftershave, foot sprays and ......