An article by the Daily Mail writer Samantha Brick titled, "Why women hate me for being so beautiful," has been the catalyst to much internet uproar, speculation and controversy.
The editorial resulted in a record number of public comments; most in hostile disagreement of the sentiments she expressed.
In a follow-up article Samantha stated: "The past 24 hours have been, to be blunt, among the most horrendous of my life."
In light of the enormous international public response, Samantha Brick when onto ITV 1's Good Morning to clarify her position.
"Do I think I'm good looking? Yes, I do. Is that a crime? she asked. The question underlined Samantha's belief that that she is hated simply because she is beautiful.
"Women do not like attractive women," she continued. "Neither me nor my friends have any problem with beauty, but we do not like arrogance. People mistake self-confidence for arrogance, but it's a fact that women can't stand beautiful women."
"This whole experience has proven my thesis", she added. "Women do not like attractive women. This is proven by the thousands of vile messages on my personal email account, on Twitter, and on my telephone answering machine."
Programme host Ruth Langford, commented. "It's not that we don't like beautiful women; it's that we don't like arrogant women."
In response, Samantha completely dismissed the possibility that her personality or attitude could play a role in how she was perceived by others. "People mistake self-confidence for arrogance", she said. "But it's a fact that women are not nice to one another. They all stab each other in the backs in my experience."
As in the case of the original article, This Morning was inundated with viewer comments.
'She's OK looking, but it's what's inside that counts,' said one. “It's much nicer to not say you're beautiful”, said another. Co host Eamonn Holmes adding that it was “better to let others discover your beauty than to tell them about it.”
Whether you are one of the outraged opposing majority or one of the few less vocal supporting minority, one thing is clear. There was nothing beautiful; on the contrary, there was something decidedly ugly about how the events unfolded.