Foundation

We all have imperfections that make us human. Foundation can even your skin tone and hide small imperfections.

Foundation is the cosmetic product that women pay the most attention to. It can make the difference between having a natural, even complexion or looking as if you are wearing a mask.

To look natural you need to choose the right colour i.e. the base should complement your complexion and disappear into your skin.

An obvious line between your foundation and your natural colour means that you have chosen the wrong colour. Selecting the right shade of foundation for your skin tone is critical. Most women have yellow-toned  or rosy skin, requiring a foundation with beige, natural,  predominantly yellow undertones.  When women identify and wear the correct shade of foundation, their skin will look unblemished and natural.

To avoid a mask like appearance, your foundation should be light ... so light that's it's not obvious you are wearing any. Your foundation should also complement your skin type. Skin types are normally classified as oily, combination, normal and dry. Most women fall in the combination or normal category. Oil-free foundation is good for all skin types.

The foundation market today is saturated with many types and brands of foundations. At the cosmetics counter you are confronted with an array of choices - liquid, cream, oil- free, powder, allergy tested, cake, stick, stay-on, hypoallergenic, cream to powder, non-comedogenic (does not cause blocked pores/blackheads) and camouflage foundations.

To make it easier for you to determine the type that’s best for you, we have placed foundations into four major categories:

Types of Foundation:

Liquid
Liquid foundations are good for all skin types. They usually offer sheer coverage and have the most natural look. Most women prefer a liquid foundation because it is easy to apply and fits like a "second skin". They are available in water-based and oil-based formulas.   You need to get a foundation that perfectly matches your complexion,  generally this means selecting one that is yellow-based.

Cream
Cream foundations  are formulated for drier complexions and are traditionally the number one choice of makeup artists. They are usually available in compacts or sticks, and provide very good coverage. Foundations of this consistency can provide a creamy flawless finish and are easy to apply. However because they are heavier they may emphasise thin lines around the eyes.

Cream - to - Powder
In today’s fast paced world, the modern woman is always in search of a “quick fix”. Time is precious, yet she needs to look great in seconds. Many brands offer their solution to this - cream to powder (foundation and powder in one). i.e. the easy application of a powder with the coverage of a foundation.
 
Stick
Stick foundations are essentially a cream and concealer combination. They are useful to cover scars, birthmarks and larger imperfections.
 
Tinted Moisturiser
This is a sheer foundation, offering minimal cover and is ideal for those requiring a little colour.
 
Sheer Face Tint
Provides more coverage than a tinted moisturiser and subtly evens out skin tones.
 
Powder
Face Power
 

How to Apply Foundation

 
             - white/blond:  light liquid foundation with a slight yellow
                undertone.
    - white/redhead: pale ivory liquid foundation (combat dryness)
      with a slight yellow undertone.
              - white/brunette: matte liquid foundation with a slight beige
                undertone.
    - black: one and no more than two shades lighter than your
      skin tone.
    - dark: an oil free coffee coloured foundation, with strong
      yellow undertones.
    - asian: medium toned, yellow based liquid  foundation.
    - mature:  light reflective matt  including under the eyes to
      minimise pores / darkness.
              - older: apply a light reflective moisturising foundation.
Foundation Tips